The largest employer in New Waterford is getting a boost from the province to invest in new technology and position it for future growth. Signature Styles Canada Corp. will receive $1.8 million through the Industrial Expansion Fund to strengthen its competitiveness with the purchase of a new call-centre system. “The province supports businesses that invest in technology and innovation and this company is investing $6 million in increased productivity and growth,” said acting Minister of Economic and Rural Development Bill Estabrooks. Signature Styles recently expanded its traditional women’s clothing catalogue base to a web-based marketing approach. The leading-edge technology is expected to increase the company’s profitability, which would have a positive impact on the local economy and the community. “The company is focused on increased efficiency and profitability,” said Lisa Lavin, site director for Signature Styles. “The faith the province has shown in our operation, in combination with New Waterford’s high-quality labour force, means Signature Styles has a strong future in New Waterford.” The four-year loan, which is payable from 2009 to 2012, requires the company to maintain employment at current levels to qualify for loan forgiveness. Signature Styles is an established company that has been in business for more than 100 years. It has operated a customer contact centre in New Waterford since 2003 and employs about 350 people, with an annual payroll of $7.5 million. This provides direct tax benefits to the province of about $600,000 annually. The Industrial Expansion Fund helps industries with innovation and technology, and contributes to a prosperous and sustainable business climate for Nova Scotia. The fund helps protect jobs and support businesses to be more competitive and sustainable. It provides financial support, such as loans and guarantees, when many traditional sources are reluctant to do so.
Fes – During the upcoming Fes Festival of World Sacred Music, the city will be brought to life with a myriad of performers and musicians set to inspire and entertain audience members from around the world. Fes escapes from routine daily life and opens itself up as a stage to an assortment of global artists and actors.Visitors heading to Fes for the Festival of World Sacred Music, which will take place from June 13-24, will have the opportunity to catch an exclusive preview of a newly released French play accompanied by live music. The production, LADY DI et MONSIEUR ANTOINE, is the latest release by British playwright and author, Kay d’Astorg. The author was inspired to acquire a riad in the Fes medina in 2004 after being enchanted by the charm of the sacred music festival.“How wonderful to be able to give something back to this remarkable city which has given us so much joy since we acquired our riad in 2004,” d’Astorg said.Fes will host the initial trial readings of the play before the official reading in Paris this October. “We have just performed a first reading in Paris, and we shall take this opportunity to explore new changes in the text, and respond to feedback from a live audience during the Festival…before going on to those more formal readings in Paris in the autumn,” d’Astorg said.The play relates an imaginary conversation between the English socialite Lady Diana Cooper, whose husband was the English Ambassador to France in the forties, and the famous French hairdresser, Antoine de Paris.Professional actors and actresses will bring the French production to life during three live readings in Fes. Patty Hannock, an English actress recently seen in the Kevin Costner film, “Three Days to Kill,” will incarnate Ladi Di, the main character. Hannock, who has worked for over 30 years in French and British theatre and television, has performed in Fes on two previous occasions and says she is thrilled to return to Fes once more. “To be able to perform yet again in Fes is a joy, especially during the Music Festival,” Hannock said.The reading of the play will be accompanied by live music composed and played by Ghislain Hervet, a classical clarinetist, and composer for theatre and film.Those looking for a professional theatrical reading alongside live music can catch LADY DI et MONSIEUR ANTOINE, during one of the three performances in Fes. “It will be interesting to see if we get a Moroccan audience as well as Festival visitors. We believe that the play has a certain humanity and can reach a wide audience. This will be the test,” d’Astorg added.The readings will take center stage at three of the most prestigious places in Fes: Riad Fes on 19 June, Le Jardin Des Biehn on 20 June, and Palais Faraj on June 21. The event is free and open to the public. “Not only is this a chance to discover some excellent theatre but also the incredible riads which now exist in the Fez Medina,” d’Astorg said. “For those of you who don’t understand French – come anyway as the atmosphere is terribly British and speaks for itself,” d’Astorg added.© Morocco World News. All Rights Reserved. This material may not be published, rewritten or redistributed