AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis UNICEF UK’s My Fundraising site raises £60,000 in first eight weeks Howard Lake | 13 June 2011 | News 22 total views, 1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis UNICEF UK’s new My Fundraising site, launched on 1 April 2011, has generated over £60,000 in its first eight weeks.The site, designed and developed by digital agency Chameleon, allows individuals to create their own fundraising profile pages, which include up to six images, details of their specific fundraising event, target and progress. The pages are integrated with Twitter and Facebook enabling fundraisers to share their event with their personal networks.“In the eight weeks since its launch, My Fundraising has raised £60,000 for UNICEF UK, so we’re absolutely delighted with Chameleon’s work’ said Ruth Foss-Smith, Fundraising Initiatives Officer at UNICEF UK. “In addition to the funds the website will generate, the insight we’ll gain from its supporter data will be invaluable in informing future fundraising activity”.Chameleon has developed a number of digital initiatives for UNICEF UK over the last 10 years.http://fundraise.unicef.org.uk Tagged with: Consulting & Agencies Digital About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.